Content Comparison

Editing blocks 

• All emails in Emma are made up of blocks of content. 
• When you hover over a block, you will see a yellow box around the text and images within the block. A series of buttons will also appear. 
• The button with 4 arrows allows you to click and drag a block and move it higher or lower in the email. 
• The button with a gear allows you to modify settings for that block. 
• The button with two squares and a “plus” sign allows you to duplicate a block. 
• “Text pasting” allows you to ensure that text is pasted without styles. 
• The button with a trash can allows you to delete a block. 
• DO NOT use the click and drag blocks on the left side of the screen. These are not styled to match our templates. If you need more blocks, duplicate the existing blocks and overwrite the text and images. 

Editing text 

See this detailed tutorial from Emma, including visual examples.

• You can edit text within a block the same way you would in WordPress or in a Word document. Please retain all header styles, fonts, sizes, and colors. 
• When copying and pasting text, always make sure you are pasting text “without styles” to ensure that no stray HTML tags get imported into your email. Not sure if you are pasting without styles? 
• Hover over the block you wish to edit. A series of yellow buttons will pop up. Select “Text pasting.” 
• Choose “paste without styles” and then select “done.” 
• NOTE: You can add styles and links back into the text by using the WYSIWYG editor. It is better to first paste without styles, and then edit the styles within Emma.  

Adding a bulleted list

To add a bulleted list in Emma, follow these steps:

1. Open the draft campaign.
2. Go to the section of the email where you want to add the bulleted list.
3. From the formatting options toolbar, click on the bulleted list icon.
   Image Added
4. Paste or type your list items. Press "Enter" after each item to create a new bullet point.

Editing photos 

See this detailed tutorial from Emma, including visual examples.

• To swap out a photo, click the photo.  
• In the “Image” pop-up window, choose the blue link that says “Replace image.” 
• You can pick an image from your library or you can upload a new image from your computer. 
• To resize the image, choose the “Style” tab in the “Image” pop-up and make the image width smaller. Try to make all images in a section the same width. 
• Go back to the “Content” tab in the “Image” pop-up and add an appropriate link and alt text. 
• Every image needs alt text unless the image is purely decorative. 
• Alt text is descriptive text that tells people who cannot see the image what the content of the image is. 
• When you are happy with the image, link, and alt text, click “save.”