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Emma login for Harvard Chan School users: hsph.me/emma-login |
Daily auto-sync lists
If you have access to one or more daily auto-sync lists, they will appear in your “Groups." Groups that need to send regular emails to all students, all staff, or all academic appointees at Harvard Chan School will be provided with access to these lists at the time of their subaccount setup. These lists are synchronized nightly with data from HUIT.
HSPH All Academic (daily auto-sync)
The criteria used to define this group are managed by Faculty Affairs: facultyaffairs@hsph.harvard.edu
Members of this group include anyone at Harvard who meet ALL of the below conditions.
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HSPH All Staff (daily auto-sync)
The criteria used to define this group are managed by Human Resources: sphhr@hsph.harvard.edu
Members of this group include anyone at Harvard who meet ALL of the below conditions.
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HSPH All Students (daily auto-sync)
The criteria used to define this group are managed by Student Affairs: StudentAffairs@hsph.harvard.edu
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Some Ph.D students in the HSPH student body are registered at the Harvard Graduate School of Arts. Thus, the "HSPH All Students (daily auto-sync)" list is a combination of two separate queries. One for students registered at SPH, and one for students registered at GSAS. |
SPH Query
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GSAS Query
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Groups, segments, subscriptions
Emma allows users to divide their audiences in three different ways: Groups, segments, and subscriptions. Individual contacts may be in multiple groups, segments, and subscriptions at the same time.
Groups
Groups are simply lists of contacts. Contacts cannot add themselves to a group when signing up for an email list. When you batch upload new contacts, you’ll be asked to add them to a new or existing group.
Segments
Creating a segment allows you to filter your contacts by one or more parameters. Using segments, you can generate a list of contacts who have never opened an email from you, or contacts who are a part of a particular group AND opened a recent email.
Subscriptions
Subscriptions are useful for users who have multiple types of emails that they send to audiences.
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Subscriptions are also important for users who want to encourage people to sign up for their newsletter. Using the "subscription center,” users can create newsletter sign-up forms. You can link to these forms from your website.
Importing a new list
Before adding a list of email addresses to your Emma subaccount, first make sure that this is a group of people who have consented to receive emails from you.
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If you have a list of email addresses you want to add to your Emma audience, you can upload an .xls or .csv file.
How to import a list
Watch this training video from Emma, or follow the steps below.
- Prepare your list. Create an .xls or .csv file.
- If you want any additional information associated with each email address, that information should be separated by columns. For example, if you want to have “first name” and “last name” as separate points of information in Emma, you must put "first name” and “last name” in separate columns in your file.
- Emma organizes all contacts by email address. If you have an email address in your file more than once, Emma will automatically de-duplicate it.
- Select the “Audience” tab.
- Select “Imports” from the left hand menu.
- Select the blue “Import Contacts” button.
- Click “choose file,” or click and drag your .xls or .csv file into the box.
- Fill out the “source” information. This is only for your internal records. The source could be the office or database that provided the email addresses.
- Determine how you would like Emma to handle duplicate contacts (see video for more information) and click “continue.”
- Match each contact field the correct column in your spreadsheet and click “continue.”
- On the next screen, you can add the contacts to an existing group or groups, or create a new group.
- On the summary screen, select “Import.”
Best practices when managing lists
- Only upload information about contacts that is necessary for you to achieve your email goals. Do not add unnecessary information about contacts into Emma.
- Review your manually managed lists at least one time per year and archive any contacts who should no longer be receiving your emails.